What is Avon UK?
Avon is an official county located in the West Of England. Bristol and Bath are its main cities. The name comes from the River Avon.
Avon is one of the largest direct sales companies with six million women viewing an Avon brochure every three weeks. Their multi-billion dollar merchandise can be purchased through their worldwide network.
In 1886, the company was founded.
Avon is the fourth largest pure-play beauty brand and connects 6.5 million customers across 100 countries. The company's philosophy is that of women for women and that is reflected in its product line and corporate culture. Its logo, for example, features pink shades and mother-of pearl, to show femininity. All letters, excluding the "n" are displayed in capital letters to emphasize their significance and power.
The company was founded in 1886 by David McConnell, who started out as a travel book salesman. He noticed that female customers - typically housewives who were at home during the afternoon - were more interested in perfume samples he gave them as a gimmick. He hired them as sales representatives and the Avon company was born.
Avon is a well-known brand in a variety of countries and is one of the largest cosmetics brands worldwide. It is well-known for its charitable efforts and has contributed to campaigns against gender-based violence and breast cancer. It is also a leader in environmental issues through its own dedicated sustainability group.
Avon's founder believed in the importance of being able to empower women. This was a groundbreaking idea at the time when women were expected stay at home and take care of their families. Avon's model of business provided women the chance to earn their income and also achieve personal success. Avon is currently led by a strong woman, Angela Cretu. She has overall responsibility for Avon's business operations outside of Latin America, as well as overseeing Avon's global brand.
The company for women
AVON is the brand that puts mascara on lashes and food on tables. It's the company that fights wrinkles on one hand and breast cancer on the other, and that understands the value of a perfect lip, yet still opens its mouths to speak out against domestic violence and for women's financial independence. It's the company that supports six million Representatives across the globe.
David H McConnell founded the company in 1886 to provide women with financial freedom. Today the company is a leader in the field of cosmetics and one of the oldest direct sales organisations in the world. It has accumulated an impressive history of 130 years. Despite its age, it's at the top of contemporary social and beauty selling with a vast array of products such as cosmetics, fragrance, cosmetics, fashion jewellery and accessories, lingerie, home and personal care.
Instead of focusing on traditional retail outlets, the company's 5 million Representatives (or "Reps") sell products directly to customers face to face or via the internet and build relationships as they go along. It's a model that has stood the test of time and lets dads, mothers as well as students as well as young entrepreneurs and retirees to work at their own pace and earning according to their own schedules. This model is more relevant than ever as the pandemic changes the way we work. AVON's latest campaign celebrates the diverse female role models. From an London beatboxer, to an art restorer and an astronomer. All of them are embracing their power within.
Embrace your power
For more than 135 years, Avon has been a symbol of progress for women, encouraging women of all ages to manage their own business and earn a steady income. The legacy of the brand is active today, with its famous earning opportunity that allows mothers and students as well as new entrepreneurs to control their own destiny. The brand is known for encouraging women to embrace their inner confidence and strength through its catchy slogan, 'Ding Dong Avon calling'.
The brand new Embrace Your Power global platform visual approach, innovative campaign and integrated campaign were designed in partnership with Wunderman Thompson UK. It is based on the idea that every woman is born with a unique power, but gender inequality hinders it. Avon aims to celebrate these strengths by enabling women to reach financial independence and connect them with an online community of beauty enthusiasts and offering aspirational beauty products at irresistible value that is crucial due to the high cost of living.
The brand will also go live on Amazon in the UK for the first-time in order to boost its omnichannel strategy and reach a larger audience. More than 300 Avon's skincare and cosmetics are available for purchase on Amazon, alongside the option to purchase through an Avon representative in-person or via online.
This new strategy is already paying dividends, with Avon's Awareness score – which gauges consumer sentiment towards thousands of brands daily increasing for Britons older than 50 by four percentage points since the campaign was launched.
Supporting the causes that matter to you
In the beginning, Avon's sales model was controlled by a network of representatives, or distributors. uk avon brochure of Avon's early representatives, Mrs P.F.E Albee of Winchester was a role-model for today's Avon Representatives. She was an early pioneer in her field, providing women the opportunity to earn their own money and gain financial independence in a time when women did not even have the right to vote.
AVON is committed to advancing the causes that matter most to women, specifically those addressing domestic violence and breast cancer. Through our Avon Foundation we support charitable educational, scientific and educational initiatives, as well as human rights and humanitarian causes all over the world. We're particularly focused on helping women enhance their quality of life.
Avon UK donated more than 22 million PS to two domestic violence charities: Refuge and Women's Aid. In addition, Avon UK has helped support the 'Four Ways to Speak Out' campaign by Refuge which calls for one in three local authorities in the UK to provide all women and children with access to specialist services to help end Gender Based Violence.
The legacy of Avon is deeply rooted in popular culture. The iconic ding dong avon lady which was first introduced in 1954 was immortalised by Tim Burton in his gothic classic Edward Scissorhands. Avon's reputation for quality is illustrated in its iconic Avon brochure which has been viewed by more than six million people per week since its first release in 1905.